Moving text on console screen

#include<conio.h>
#include<iostream>
#include<windows.h>
#include<color.h>
#include<stdio.h>
#include<string.h>
using namespace std;
void gotoxy (int x, int y)
{
    COORD coord;
    coord.X = x; coord.Y = y;
    SetConsoleCursorPosition(GetStdHandle(STD_OUTPUT_HANDLE), coord);
}

void l_to_r(char *s)
{
for(int i=0;i<35;i++)
{
system("cls");
gotoxy(i,10);
puts(s);
Sleep(80);
}
}

void r_to_l(char *s)
{
for(int i=80-strlen(s);i>35;i--)
{
system("cls");
gotoxy(i,10);
puts(s);
Sleep(80);
}
}

void t_to_d(char *s)
{
for(int i=0;i<18;i++)
{
system("cls");
gotoxy(35,i);
puts(s);
Sleep(80);
}
}
void b_to_u(char *s)
{
for(int i=20;i>10;i--)
{
system("cls");
gotoxy(35,i);
puts(s);
Sleep(80);
}
}
int main()
{
char s1[25];
int ch=1;
cout<<"Enter text :";
    gets(s1);
    cout<<"\n choose your option :\n\n1) Left to Rtigh  \n2)Right to Left\n3)Top to Down \n4) Bottom to Up \n";
    cin>>ch;
switch(ch)
{
case 1:
          l_to_r(s1);
break;
case 2:
r_to_l(s1);
break;
case 3:
t_to_d(s1);
break;
case 4:
b_to_u(s1);
break;
default: {
cout<<"\nPlease enter valid option !";
}

}
getch();
return 0;
}